This year, Sky Fitness & Wellbeing introduced the Lean Body Challenge. The Lean Body Challenge challenges Members to work toward a healthier Body Composition and grants rewards to those who lose the greatest amount of fat percentage points.
Lean Body Challenge desktop background (below). The bulletin boards at each Sky location held the same design.
Lean Body Challenge desktop background (below). The bulletin boards at each Sky location held the same design.
I was fortunate enough to be given the opportunity to create the Lean Body Challenge logo. The president wanted the logo to include a percentage symbol and the words “Lean Body Challenge”. I used one of the taglines he created “Challenge your body. Challenge yourself”. Out of the various logo options I created, the Kettlebell weight shaped logo was chosen, revised and presented as it appears here.
Lean Body Challenge Facebook advertisements
Lean Body Challenge Food List
Lean Body Challenge informational sheet displayed in acrylic on desks at each Sky location during Lean Body Challenge promotional period. These sheets were also available for Members to take with them.
